Promo101's blog

Is a Virtual Blog Tour Right For You and Your Book

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The simplest description for my idea of a virtual blog tour is: a cyber “tour” which includes various blogs, websites, radio shows, newsletters etc. The more effective sites usually contain themes or content from the book that is being promoted. This “tour” gives authors the chance to reach many people as they travel the world wide web.

A tour includes a series of appearances with blogs, website interviews, reviews or guest posts etc that are posted on various sites during a specific amount of time. Various site owners host you and may ask interview questions about your book or request that you write a piece about a specific part or element of your book.

Benefits of a Virtual Blog Tour

Why would you do a virtual tour? Is it all about book sales? Selling books is only one of the reasons I encourage people to do virtual tours. The following reasons apply to fiction and non-fiction authors – however, some can be utilized more thoroughly by non-fiction and business authors.

• Build credibility
• Increase visibility
• Generate a buzz about your book
• Reach your target audience

Qualities of a Writer Who Learns To Promote

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All writers who want their book promotion to be effective should consider the key qualities of a great marketing person. Two of these qualities include:

Determination
Persistence

We’ll discuss curiosity and an open mind in another article. For now, let’s talk about determination and persistence. These are two qualities that some people believe are positive traits, while others consider them to be negative. But, depends on how you exhibit these qualities.

Effective Authors Show Determination

Determination and persistence are positive traits, but you can drive other people crazy if you are overly persistent or determined in an irritating way. Are you persistent or obnoxious? There is a big difference in those two traits. I was just talking to another writer today. We were discussing how persistence is necessary for writers. This applies to writing the book, submitting the work to publishers and/or agents and promoting the final product.

It Is Acceptable for Writers To Be Persistent

When you are persistent, you see a project through to the end or until you reach your goals.
However, how do you react when you approach someone and they are not interested? Do you continue to bother them and pester them even when they are clearly not interested? This can apply to agents, publishers, book stores owners and managers and many other people that you encounter when promoting your books.

FREE Promotional Options for Authors (Of Interest to Readers Too)

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ANY published author is welcome to submit these questions and answers to promote their books. The cover blog always has a long waiting list, but most of the others will allow you to be posted within a few weeks.

All readers are invited to check out these blogs to learn more about a WIDE variety of books. Learn about books based on many different types of information - hero, heroine, setting, author background, fictional best friend, villains and much more.

To use any of these blogs - click on the link, click on "how to submit" in the top corner of the blog and follow the instructions. I ask that you send the questions and answers as an RTF file. It is also good to send a jpg file of your book cover - no PDF files for the cover art. When you complete the interview, send to nikki_leigh22939@yahoo.com with the blog title in the subject line and I will add you to the list for that blog.

Web 2.0 – What is It and Should You Care?

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Web 2.0 – it isn’t as complicated as it sounds and it is very beneficial for you to learn more about it. Let me start by saying that you are probably already using Web 2.0, but you don’t know it. Web 2.0 is a term that is being heard more often each day. These are great new options that we have on the internet and they can be very beneficial to you and your promotion.

What is Web 2.0

The simplest definition of Web 2.0 is “any option that gives you the opportunity and ability to interact with others”. Interacting with potential customers is something that should be important to any author or business person that wants to get information out about their product or service.

In the past, we were limited by how much and how easily we could communicate on the internet. Think back a few years ago when only people who knew HTML code could post information online. However, with the arrival of Web 2.0, almost anyone can post content online to share with other people.

This is the biggest difference between Web 1.0 and Web 2.0 -
• Web 1.0 – Webmasters could post content and basically had control of what was available

An Introduction For a New Columnist

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Nikki brings a broad range of marketing experience to her books and to her promotional work. This column is a place where she can share this experience with you. Feel free to post questions or comments. You can also mention topics that are of interest to you by emailing Nikki at nikki@nikkileigh.com. A bit of background about Nikki and what she brings to this promotional column.

Nikki Leigh began as an idea in a teenager’s mind. At about 14, she wanted to be an author and she wanted to write under the pen name Nikki Leigh. It took over 20 years, but eventually Nikki Leigh got her chance. Her real name is Shri and she is from the Shenandoah Valley of Virginia.

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